![]() 10 Although the results of these early studies are promising, further research is needed to determine which incentive structures and amounts are optimal, assess the ability of incentives to produce sustained behavior changes, and evaluate the cost-effectiveness of implementing incentive programs.Įthical dimensions of the incentives themselves are also in need of further analysis. 9 Incentives are also currently being studied as a means of promoting warfarin adherence. 3,4Įarly evidence suggests that financial incentives can effectively promote the cardioprotective behaviors of smoking cessation, 5,6 weight loss, 7,8 and cholesterol reduction. 1,2 Thus, corporate and government health plan leaders are increasingly applying extrinsic motivations such as financial incentives and other programs to augment health-particularly cardiovascular health-while hopefully increasing productivity and restraining costs. ![]() However, contrary to traditional theories of rationality, people frequently fail to make health-promoting choices, particularly when such choices require short-term sacrifices to foster long-term goals. Research participants merit compensation for the risks and opportunity costs they endure in the service of public health, whereas individuals should need no reward for promoting their own well being. Such discrepant judgments are understandable from the perspective of classical economics. Customer Service and Ordering Information.About Circ: Cardiovascular Quality and Outcomes. ![]()
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